By Bryan Morris
The key component to anything marketing-related is sales. Whether it be strategic marketing, brand management, or even copy-writing, you have to do be able to do one thing– sell.
Sales are not just about selling a product to a consumer. It is selling a belief and an ideology. It is conveying your thoughts on what direction your company should be moving in. Most importantly sales is and will always be the key determinant for not only the success of the company you work for, but also yourself.
As I learned while working at Blinds To Go over the summer, the biggest component to being a successful salesperson is confidence. My first day of work I gave off the vibe of uneasiness; which is one thing you can never do. You can be scared, afraid, and nervous. Just do not let the customer know that. When you are working in a retail store, you always have to remember that the customers are coming to you. They need help solving a problem (in my case window treatments) and you are the expert. In a sense you are in a power position; you guide your customer to the blinds they are going to buy. While you may not ultimately choose their final product (or sometimes you will), narrowing down a whole store to 2 or 3 options for a customer is an empowering feeling to have.
Confidence is one of those self-fulfilling prophecies. Think confident, be confident. Even if you are doubting yourself, do not let it show. Customers can sense when you are feeling unsure or uneasy about yourself. If they can see this then the trust level between you two decrease substantially, which will then decrease the probability of you making a sale.
There will be mistakes along the way. You can still be very confident in what you are doing and still make errors. The key is to strike the right balance between confidence and knowledge. View each interaction with a customer as an opportunity to better your design consultant skill set. Blinds To Go has already given you the tools to succeed; it’s your job to effectively use them.